For organisations
- Industry insight
- Management reporting
- Market intelligence
- Member insight
- Trend analysis
Survey Tool
Go beyond collecting answers
Collect data, automate recurring processes and deliver valuable insights to participants, clients and organisations.
What the Survey Tool helps you achieve
- Save time
- Reduce manual work
- Improve consistency
- Scale recurring programmes
- Deliver participant value
One platform. Multiple outcomes.
For participants
- Benchmark reports
- Personalised feedback
- Assessments
- Recommendations
- Individual dashboards
For programme owners
- Less manual work
- More consistency
- Faster reporting
- Higher scalability
- Better participation
The process
From input to relevant output
A questionnaire can collect answers. For many recurring research programmes, that is only the beginning. The difficult work often comes afterwards: checking whether data are usable, calculating indicators, creating relevant comparisons, producing individual outputs, repeating the process and keeping participants informed.
The Survey Tool brings those steps together in one research environment.
Collect→Validate→Compare→Analyse→Report→Engage
The exact route differs by programme. A member satisfaction study may end with an aggregated association report. A performance benchmark may return an individual dashboard to every participant. An assessment may calculate a profile and immediately generate personalised feedback.
The platform is configured around the research model rather than forcing every project through the same output.
Why organisations choose the Survey Tool
Many organisations do not struggle with collecting information. They struggle with everything that happens afterwards.
Questionnaires are rebuilt every year, spreadsheets are consolidated manually, calculations are repeated, reports are assembled by hand and participant communication depends on individual effort. As programmes grow, the process becomes increasingly difficult to scale and often relies heavily on a small number of people.
The Survey Tool was designed to bring these recurring activities together in one structured process, making research programmes easier to manage, easier to repeat and less dependent on manual work.
What organisations gain
Save time
Reduce repetitive administration and reporting work.
Improve consistency
Use the same methodology, calculations and outputs every research cycle.
Scale programmes
Support more participants without increasing manual workload.
Deliver participant value
Provide benchmarks, assessments and personalised feedback automatically.
Build long-term insight
Track developments and trends across multiple years.
How it’s built
Seven building blocks
The Survey Tool can support the complete recurring process. Each building block can be configured independently around the study.
Data Collection
Collect consistent data from participants, clients or members
Create structured questionnaires, collect recurring data and combine survey responses with imported information from other systems.
Key capabilities
- Questionnaire builder
- Conditional questions
- Multi-language surveys
- Respondent groups
- Research periods
- Data imports
- External data capture
What it delivers
- Less time spent collecting information
- More consistent data collection
- Higher participation rates
- A repeatable process that can be reused every cycle
Validation & Data Quality
Improve confidence in the data before reporting begins
Use configured checks and review workflows to identify incomplete, inconsistent or unusual submissions before results are analysed.
Key capabilities
- Mandatory fields
- Range validation
- Consistency checks
- Exception reporting
- Review statuses
- Approval workflows
What it delivers
- Fewer reporting errors
- Less manual checking
- More reliable comparisons
- Greater confidence in benchmark results
Benchmarking & Analysis
Turn raw data into meaningful insight
Calculate KPIs, compare participants with relevant peers and create the analytical foundation for recurring research programmes.
Key capabilities
- KPI calculations
- Benchmark calculations
- Reference groups
- Historical comparisons
- Trend analysis
- Segmentation
- Industry comparisons
What it delivers
- Relevant context instead of isolated numbers
- More useful participant feedback
- Better management information
- Insight into developments over time
Dashboards & Reports
Deliver the right information to the right audience
Transform the same dataset into reports and dashboards for participants, management teams, clients or associations.
Key capabilities
- Interactive dashboards
- Participant reports
- Benchmark reports
- Personalised reports
- Conditional reports
- PDF generation
- Excel reports
- Individual and group data exports
- Management reporting
What it delivers
- Faster access to information
- Consistent reporting
- Reduced manual report creation
- Clear outputs for every stakeholder group
Workflow & Communication
Automate recurring programme management
Reduce the operational burden of running recurring research, benchmarking or assessment programmes.
Key capabilities
- Invitations and reminders
- Status monitoring
- Follow-up workflows
- Report distribution
- Completion tracking
- Automated communications
- Automated actions
What it delivers
- Less administration
- Higher response rates
- Consistent participant communication
- More time for analysis and action
Integrations
Connect research with the rest of your organisation
Avoid duplicate work by connecting the platform to existing systems and data sources.
Key capabilities
- HubSpot integration
- Data imports
- Data exports
- API-based integrations
- Scheduled data exchange
- CRM connectivity
What it delivers
- Fewer manual transfers
- Better data consistency
- Reduced administrative effort
- A more connected research process
Security & Data
Protect sensitive information and control access
Manage access to sensitive participant, organisational and benchmark information in a structured and controlled environment.
Key capabilities
- Role-based permissions
- User management
- Data segregation
- Controlled access
- Backups
- Auditability
- Security controls
What it delivers
- Greater trust among participants
- Better governance
- Controlled access to sensitive information
- Reduced operational risk
One platform. Multiple applications.
The same platform can support very different research and benchmarking programmes.
Whether you run a benchmark, member survey, market monitor or assessment, the Survey Tool provides a consistent process for collecting, analysing and reporting information.
Benchmarking and Research
Assessments and Personalisation
How organisations use the Survey Tool
The Survey Tool supports very different programmes, from benchmarking and market monitoring to assessments and personalised feedback.
The breadth of the Survey Tool is easiest to understand through the programmes it supports.
SRA
Multiple recurring research programmes managed from a single platform.
Used for:
- Benchmarking
- Salary research
- Culture research
- Employee studies
Rödl
Benchmarking expertise delivered at scale.
Used for:
- Specialist benchmarking
- Automated reporting
- Historical trend analysis
VvDN
Recurring market intelligence without rebuilding the process every quarter.
Used for:
- Market monitoring
- Validation workflows
- Trend reporting
Pastoor
Personalised participant feedback delivered automatically.
Used for:
- Assessments
- Personalised reports
- Communication profiles
Find your answers
Frequently asked questions
What is the Compare to Compete Survey Tool?
It is a configurable online platform for recurring research, benchmarking and assessments. It combines data collection with validation, calculations, comparisons, dashboards, reports and communication workflows.
Is it a standard online survey tool?
It can create and run questionnaires, but its main purpose goes further. It is designed for research processes that also require validation, benchmarking, calculations, recurring periods, individual outputs or automated reporting.
Why would I choose the Survey Tool over a standard survey platform?
The Survey Tool supports the complete research process, including validation, benchmarking, calculations, personalised reporting and recurring programme management.
Can we use our own questionnaire and methodology?
Yes. Customers can retain their own questions, definitions, calculations and substantive methodology. C2C configures the platform around the agreed research model, subject to technical feasibility.
Can participants receive different reports?
Yes. Reports and dashboards can be configured to use participant-specific data, comparisons, calculations and conditional content. Not every study needs individual reporting.
Can the Survey Tool support several research programmes?
Yes. A customer can use the platform for separate studies with their own questionnaires, calculations, participant groups, dashboards, reports and workflows.
Can historical data be imported?
Often, yes. Feasibility depends on the structure and quality of the data and on whether historical definitions and calculations can be reconciled with the current research model.
Can we connect the Survey Tool to other systems?
C2C has a standard HubSpot connection. Other integrations or data exchanges can be assessed based on the required process, available interfaces and technical feasibility.
Can the platform support both benchmarks and assessments?
Yes. The same platform can support different research models while reusing common processes such as data collection, reporting and communication.
Is it a good fit?
Let's look at your current process
Tell us:
- how you currently collect information
- which outputs participants receive
- which parts of the process take the most time
- where consistency or automation would help
We'll show how the Survey Tool could support your programme.
Discuss your research question